Shutterstock | VP, Content Strategy & Operations | New York, NY | 03/2024 - Present
Directed a global team of 250+ professionals across content operations, contributor strategy, product, Applied AI, and localization, ensuring alignment with Shutterstock's overarching business objectives.
Managed a multi-million-dollar budget, balancing strategic investments with operational efficiency to support scalable content acquisition and distribution initiatives.
Led strategic workforce planning, including hiring, restructuring, and realignment of teams, to adapt to evolving business priorities and maximize organizational impact.
Designed and implemented frameworks and processes to operationalize and scale the management of Shutterstock's growing corpus of 1B+ assets, spanning images, video, 3D, and audio.
Crafted and executed strategies for measuring content performance, identifying corpus gaps, and driving large-scale content acquisitions to meet market demand.
Led initiatives to integrate Applied AI solutions, enhancing content discovery, operational efficiency, and overall revenue generation across Shutterstock’s business lines.
Partnered with C-suite executives and cross-departmental teams to align content operations, strategic initiatives, and long-term corporate goals.
Google | Group Product Manager | New York, NY | 03/19-03/24
Continued driving the multi-year strategy and roadmap for the Licensed Media Service, ensuring sustained innovation and growth across the platform.
Managed a high-performing global team of six FTEs (PMs, PgMs) and 100+ vendors, including Human Evaluators, Analysts, Researchers, and Content Acquisition Specialists, to deliver scalable solutions.
Launched support for IPTC metadata integration in all Generative AI experiences at Google in 2023, enhancing metadata standards and aligning with industry best practices.
Partnered with Research teams to align on training data strategy and ecosystem product development, driving advancements in AI capabilities and usability.
Collaborated closely with research teams to design cutting-edge product experiences leveraging Generative AI, while proactively addressing risks in a rapidly changing technological and regulatory environment.
Google | Senior Product Manager | New York, NY | 03/19-03/23
Developed and executed a multi-year strategy and roadmap, successfully launching the Licensed Media Service, an internal Google tool delivering media content (Images, GIFs, Video, Audio) to 100+ product teams, achieving 30B+ daily impressions and 44% YoY growth since 2018.
Partnered with cross-functional leadership teams across Travel, Trust, Search, YouTube, and more to align on product roadmaps and launch timelines, driving seamless execution across diverse initiatives.
Secured $10M+ in funding from cross-functional stakeholders, scaling a global team of 100+ vendors, including Human Evaluators, Analysts, Researchers, and Content Acquisition Specialists, to deliver operational excellence.
Led and mentored a team of six FTEs, including Product Managers, Program Managers, and Content Strategists, fostering high performance and career growth.
Served as the primary Product POC for Content Ecosystem and Partnerships, cultivating strategic business development relationships, securing sponsorships, and navigating complex regulatory challenges.
Collaborated closely with research teams to design innovative product experiences leveraging Generative AI, ensuring careful risk mitigation in a rapidly evolving technological and regulatory landscape.
Google | Program Manager | New York, NY | 10/15-03/19
• Spearheaded national content creation efforts, photographing and curating imagery for 400+ restaurants monthly, driving scalable visual storytelling.
Pioneered a Visual Quality Human Evaluation process, enhancing product health monitoring and ensuring consistently high-quality deliverables.
Optimized curation workflows, reducing the cost per rating from ~$8 to ~$0.50, resulting in the curation of ~1M high-quality images, significantly improving operational efficiency.
Designed and implemented a robust framework to measure content relevance and quality, driving data-informed improvements to user engagement and satisfaction.
Collaborated cross-functionally with Product, Engineering, and UX teams to develop an AI-powered classifier, automatically identifying and surfacing high-quality imagery at scale.
Conceptualized and piloted a Local Guide Photo Contest tool in partnership with Canon Camera, yielding 22K submissions and 267K images, fostering community engagement and expanding content libraries.
The Wall Street Journal | Deputy Director of Photography | New York, NY | 03/15-10/15
• Co-managed a team of 24 photo editors both in print and online
• Established strategies around visual social platforms in conjunction with the social team, Manage lifestyle Instagram accounts.
• Developed products with the tech team that allow the newsroom to more efficiently find and publish for online use.
• Managed the creation and promotion of immersive mobile and digital photo based content
Huffington Post/AOL | Director of Photography | New York, NY | 03/12-03/15
• Streamlined Photography workflow within the Newsroom
• Developed products with the tech team that help facilitate the delivery of imagery to AOL & Huff Post staff.
• Created partnerships with several third party photography communities and develop engaging UGC content.
• Worked closely with Business Development on negotiation of photo agency contracts to serve all of AOL/HPMG
• Managed the AOL/HPMG Photography budget, maximizing the available funds to meet the photo needs of all websites.
• Created training courses for internal photo tools, copyright, Photoshop and field photography for editors to attend
iHeartRadio | Photo Editor | New York, NY | 02/10-03/12
• Managed the creation of weekly entertainment galleries for 850+ Radio Station websites throughout the U.S.
• Negotiated image rates and contracts for all divisions of Clear Channel including Radio, Premiere and Outdoor.
• Produced celebrity photo shoots, both live and portrait for local and national use.
Retna Ltd. | Photographer Liaison | New York, NY | 12/08-02/10
• Managed the portrait submissions for Retna, working closely with photographers to acquire images in a timely fashion for
syndication.
Popular Photography | Freelance Photo Editor | New York, NY | 11/07-07/10
• Scoured the Internet to find the best in professional and amateur photography for usage in Popular Photography Magazine using
agency sites and various unusual sources such as Flickr.
• Inspired story ideas by finding interesting photographs and new techniques that may interest the readers.
Rolling Stone | Photo Assistant | New York, NY | 7/07-11/08
• Researched images for bi-weekly magazine publication
• Supplied finance with a monthly estimate of production costs from the photo department.
• Managed negative and print returns
Future U.S., Inc. | Assistant Photo Editor | New York, NY | 08/05-04/07
• Researched images and produced portrait and product shoots for seven monthly Future US publications.
• Managed photographer invoices and budget for photography department
• Managed a Flickr group centered around music photography and post weekly magazine callouts
America Online | Intern Photo Editor | Columbus, OH | 06/04-06/05
• Researched for all channels including News, Entertainment, Lifestyle and Music.
• Worked on extremely tight deadlines, anywhere from a few days to fifteen minutes.
• Managed the Photo of the Week meeting
Education
Columbus College of Art & Design: BFA 2004